Sunday, May 7, 2017
Rotten Tomatoes, Metacritic scores are not hurting movies
“The worst thing that we have in today’s movie culture is Rotten Tomatoes. I think it’s the destruction of our business,” Ratner said at the Sun Valley Film Festival in March.
Ratner said moviegoers focus on a film’s Rotten Tomatoes score rather than reading thoughtful reviews.
While consumers likely are using Rotten Tomatoes scores to judge whether to spend money on seeing a movie in the theater, that doesn’t mean the service is bad for the business. It is simply one tool consumers have at their disposal.
I have liked many movies that received poor scores from Rotten Tomatoes. And I have hated movies with good scores on the service (some examples: “Birdman” and “High-Rise.”)
Just as important is a viewer’s personal preferences and understanding the biases of professional film critics.
That said, Rotten Tomatoes and rival Metacritic do provide a good directional indicator for whether people will like a movie or not.
Hollywood Producer Blames Rotten Tomatoes for Convincing People Not to See His Movie (Vanity Fair)
5 reasons Brett Ratner’s Rotten Tomatoes complaints are garbage (The Verge)